Overview

Media Culture will function as single-point delivery source in the conceptualization, strategic development and execution of multi-faceted, integrated communications & marketing plans as determined by your marketing needs, specifically:

  • Development of integrated communication and media plans
  • Implementation/execution of tactical initiatives born out of communications plan which may include any combination of the following:
    • Primary Media Advertising: TV/Print/Radio/Outdoor
    • Diversity Marketing Integration and Development: African American/Latino Market
    • Business-to-Business Advertising Integration
    • Internal Communications Plans
    • Digital/Interactive Initiatives (project basis)
    • Customer Relationship Marketing Initiatives (CRM) (project basis)
    • Event Development and Execution (project basis)
    • Ongoing tracking and analysis of communications effectiveness
    • Competitive review

Strategic Planning/Research

Media Culture delivers:

  • Key consumer/audience insights
  • Understanding unique regional consumer insights
  • Input/shaping of Fusion Propositions, creative briefs, creative messaging
  • Synergistic, thoughtful research plans based from strategic imperatives
  • Strategic input in all facets of integrated communication planning and execution.
  • Ongoing tracking and analysis support

Social Media Campaign Management

Being a business owner, you must have understood by now, how companies utilize social media platforms like Facebook, LinkedIn, and Twitter to create a face for their company’s offerings. Social Media is changing the way that the world distributes and receives information. The impact of social media transcends almost every aspect of our daily lives—work, politics, breaking news, and more.

To be competitive you must GET SOCIAL!
Would you like to improve your social media marketing?
Are you up to date with the best social media tips and tools?
This is your opportunity connect with your audience, and to engage with your buyers, potential customers, and partners! You need to use the platforms they actively tune into for information.

We’ll help you:

  • create a social media marketing strategy
  • choose what social media platforms are right for your brand
  • create content you need to support your social media marketing
  • measure the effectiveness of your social media campaigns
  • create Internet Marketing Seminars and Workshops
  • develop and execute a specialized Corporate Training in Social Media
  • with Online Reputation Management

Email me to schedule a consultation or book your Media Culture Get Social Seminar TODAY!

Media Buying

While our roots run deep in media planning and buying for clients, our approach remains constant; working with clients to identify the best media outlets, mediums and creative campaigns to deliver an ROI for their business.

When you choose Media Culture for your Web, TV & radio ads, you can expect options like:

  • Low to high budget TV & Web ad designs, ideas, production, & bookings
  • Media mix recommendation
  • Media budget development and stewardship in market
  • Latino & African American market media planning with partner
  • Copywriting and scripts for your TV & radio ads
  • Voice over for your TV ads
  • Actors
  • Complete research based statistics and analytics

At Media Culture, we can plan, book, and develop the highest quality TV and radio advertisements, that help launch or reintroduce products and services as part of an integrated marketing campaign. Our industry experience and connections give you competitive edge no matter what the budget.

We can develop campaigns for the following:

  • Traditional Media – TV, Outdoor, Radio and Newspapers
  • Online or Digital Media – Mobile, Web Online Display, SEO/SEM, Social
  • Engagement Media – Video, Point of Purchase, Behavioral Targeting

Event Planning

Event planning services include, but are not limited to the following:

  • Budget development
  • Invitations & Decor
  • Vendor selection and referrals
  • Venue location research and selection
  • Artist & speaker booking
  • Timeline finalizing (day of and payment)
  • “Day of Coordination” services optional for an additional fee

Outreach and Engagement

We understand that getting results means meeting audiences on their terms, not ours. Media Culture understands that effective outreach and engagement goes beyond simply creating fliers and knocking on doors; it begins in the research and engagement stage by building a deep understanding of the intended audience.

Once a program is up and running, we use ongoing evaluation to continuously refine how we engage and reach diverse audiences. Our profound experience in the marketing industry and our connection to community needs are some of the major reasons why our services is the most sought after.

Branding

Your brand is your promise to your customers, it tells them what they should expect from offerings, and at the same time it differentiates your offerings from your customers. The soul of your brand is the logo; your website, the product packaging, or the employee uniforms are all things, which bear your logo, and it communicates your brand. At Media Culture, our team puts maximum effort into designing your brands and logos.  Build your brand.  Drive demand.

We will help you develop brand image creative that brings the brand communications strategy to life with a compelling and innovative style to:

  • Build awareness and consideration among potential customers
  • Differentiate the Brand by communicating unique, unmatched benefits
  • Re-position the Brand: Overcome Misperceptions
  • Focuses on potential customers while remaining relevant to current core customers

Public Relations

To maintain an effective image in the industry, new and updated content like press releases, interviews, blogs, and other creative content needs to be consistently posted in a timely manner. At Media Culture, we have built solid relationships with our media partners and a network of experienced blog and content writers over the last two decades.

We believe in providing our customers with a holistic approach to public relations by pitching stories that help to make a trustworthy media image for our clients. As these news stories are aired on the radio and television, this gives you extraordinary exposure and a substantial competitive edge.

Diversity & Inclusion

The three goals listed below from the U.S. Office of Personnel Management
Office of Diversity and Inclusion, are absolutely necessary for the successful growth of diversity and inclusion for our business and yours. Other characteristics of diversity and inclusion best practice plans, such as leadership, accountability, measurement, and training are components of, and integrated in, the three goals.
Goals:

  1. Workforce Diversity. Recruit from a diverse, qualified group of potential
    applicants to secure a high-performing workforce drawn from all segments of American society.
  2.  Workplace Inclusion. Cultivate a culture that encourages collaboration, flexibility, and fairness to enable individuals to contribute to their full potential and further retention.
  3. Sustainability. Develop structures and strategies to equip leaders with the ability to manage diversity, be accountable, measure results, refine approaches on the basis of such data, and institutionalize a culture of inclusion.

EO Statement: Media Culture does not discriminate against employees, clients, or applicants based on age, color, disability, gender, gender identity, gender expression, national origin, political affiliation, race, religion, sexual orientation, genetic information, or veteran status.

CONTACT US TODAY!